The UK's nightlife scene needed a boot into the digital age, so we began working on the UX design for an industry-first app, to bring the VIP clubbing experience to all — with access to the best venues, instant entry and great benefits. The designs needed to allow partygoers to easily book guest-lists with group discounts, save favourite venues, view live media and find information such as location and nearby transport links.
To ensure pixel-perfect handoff for the UI and animations I created prototypes in Framer and Xcode, which later allowed us to integrate a night mode and optimise for the iPhone X. Alongside crafting the Ballin app I also explored the branding and identity, tone of voice, marketing campaigns, presentation documents, content optimisation, social media presence and a mobile-first marketing website.
With over a hundred clubs already signed up across London and an Android app recently completed, Ballin launched in 2019.
iPhone App Screens