Carl Spencer



  • Project: Web App, Marketing Site
  • Role: Art Direction, Branding, UI, 3D
  • Agency: Brilliant
  • Date: 2018 - 2019

The business forecasting platform, using AI to provide useful insights via notifications.

In 2018 I began working with Brilliant on a business forecasting product, aimed at small businesses and large accounting practices. Aiming to help improve cash flows and guide users towards better business decisions, it would use AI to provide valuable business information via a notification feed and dashboard.

The first task was the branding and UI designs for the suite of products encompassing Futrli. A new colour palette and design system was created, alongside animated prototypes and an art direction template for marketing and other media.

Next up I created a series of animated bumble bees, to tie together the idea of Futrli as the hive of business activity. These would later be used as part of the onboarding process, rewards system and within the marketing site as little delights.

After a busy year of design work, I was excited to see Futrli starting to launch its new products in 2019.

Reward Animation


Homepage Banner Animation

Predict Marketing Site


Notification Hover States

Data Animations


Product Suite Branding

Profile Banner Animation


The Hive | Sign Up

404 Page Animation